Former Patagonia CEO Rose Marcario joins ReGen Ventures

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Rose Marcario, the former CEO of Patagonia, joined ReGen Ventures, an early-stage venture capital fund, as a partner. invest.
Macario said that the next decade will be critical to finding transformative solutions that will help save the planet. “We have these 10 years to truly focus on expanding the transportation, energy, industrial and agricultural systems, and truly reimagining business as a more just form of capitalism, taking people and the planet into account,” Zeng served From 2014 to 2020, he served as Chief Executive Officer of Patagonia.
ReGen Ventures was founded in 2020 by Dan Fitzgerald, a former investment banker and hedge fund manager, with the aim of accelerating investment in regenerative technologies. He believes that sustainable development alone is not enough, and more industries need to find ways to actively deal with nature instead of against nature s solution. As an investment method, ReGen claims that the growth rate of products that are more beneficial to humans and the planet is 7 times that of traditional products, with a price premium of 40%.
“For me, working in this area is not a difficult decision,” Macario said. “Start-up entrepreneurs need investors who understand these issues. Dan, I, and the people on our advisory board are all very familiar with this field. Now there are many people who just invest in ESG (environmental, social, governance), and they have no real Do it with credibility.”
The ReGen team also includes clean technology veterans and former Lucid CEO Will Coleman, as well as consultants and investors such as Mark Tercek, former CEO of The Nature Conservancy, Renee Beaumont, former partner of Generation Investment Management, and former product leader of Canva Georgia Vidler The two companies the fund has invested in so far include Hide Biotech and Seqana, which use food waste to produce cow-free leather. The latter combines artificial intelligence with satellite imagery to measure soil organic carbon (SOC) at a fraction of the current cost. ).
Before joining Patagonia as the chief financial officer in 2008, Marcario was responsible for mergers and acquisitions in a West Coast investment company. He served as the chief financial officer of Apple’s spin-off company General Magic, and then entered the private equity field. “What makes me excited about Dan’s idea is that he understands very deeply that we don’t have time to wait for these things to scale up,” said Marcario, who joined the electric car board after leaving Patagonia. Rivian company and plant protein start-up Meati. “You have to invest in things that you know will scale up. The technology you know will scale up and change the rules of the game, because unit economics makes sense, and the facts and data of the company structure can manage our realization in the next 10 years. The scale required for a more liveable future.”
With Marcario becoming its newest partner, ReGen also announced the first financing of its first fund of US$50 million, which the company said is part of its mission to transfer US$1 billion to the field of regeneration technology by 2030. first step. “The goal is to build a global platform that will transfer billions of dollars to renewable technology companies in the next ten years,” Fitzgerald said, “and change the paradigm of venture capital to integrate these principles into the core.”
Marcario and Fitzgerald first met a few years ago as investment partners of Bureo, a recycled plastics startup, when Marcario was directing Patagonia’s investment arm, Tin Shed Ventures. Fitzgerald said that part of the reason why ReGen is different from traditional venture capital firms is its openness to collaboration to achieve its goal of advancing these technologies.
“We are not in the hoarding business,” he said. “We are an open source venture capital company. We share the knowledge we have learned in specific fields as openly as possible to accelerate collective knowledge and progress in different fields, thereby spawning more companies and attracting more investors to enter the space. ”
Both Macario and Fitzgerald have seen the surge in interest, investment and entrepreneurship in the field of regenerative technology in the past few years and attribute it to three main factors. The first is the integration of science, technology, and engineering to make things that were impossible before possible. The second is the growing consumer demand for more sustainable and renewable production products, such as electric cars and vegetable protein spaces. The third is talents who want to solve these problems and build companies to solve these problems.
“Some of the most dedicated and experienced entrepreneurs are working to build these companies,” Fitzgerald said. “[By doing this] they may expand at an infinitely fast rate and become the companies that define these generations. I don’t think this even existed a few years ago.”
Based on the explosive growth of Patagonia over the past decade, Marcario knows that doing good for the planet can also be a very good business. “Making money and making huge profits is not inconsistent with caring about people and the planet,” she said. “That’s not my life experience in Patagonia.”

Post time: Nov-02-2021


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